Introduction to Business


Upon completion of the course, the student will be able to:

  • Describe the key components of the contemporary US and international business environment
  • Describe the role of ethics and social responsibility in the business environment
  • Examine how businesses can be organized and structured
  • Analyze the various functions of and approaches to management
  • Analyze marketing processes, forces, and issues in a business enterprise
  • Examine the key strategies, tools, and issues involved in business operations
  • Examine the key financial concepts involved in the business enterprise
  • Develop a business plan incorporating sound business concepts, systems, and strategies

This class includes the following eText:

Ebert and Griffin, Business Essentials, 9th Edition (2013); 013266402X