Upon completion of the course, the student will be able to:

  • Create components of a viable business plan
  • Demonstrate management, leadership, and communication skills for running and growing a business
  • Demonstrate techniques for analyzing costs, preparing financial documents, and reporting requirements
  • Design an effective strategy for marketing, customer service, selling, and relationship building
  • Create a plan for researching, securing, and managing the financial aspects of the enterprise
  • Devise a plan for business operations that will ensure the business delivers on its promises to customers

This class includes the following eText:

Mariotti and Glackin, Entrepreneurship: Starting and Operating a Small Business, 2nd Edition (2010); ISBN: 0137013280